We’re all in the COVID-19 crisis. Unlike most crises, it involves and touches everyone. So, we’re forced to manage it. We’re forced into learning crisis management.
If you’re a small business this often goes beyond just managing yourself and your family. Your crisis management then expands to taking care of your team, employees, and their families.
Hopefully, this brief list helps…
First, and foremost prioritize the health and well-being of your family, friends, and neighbors. There is nothing in your business or professional life that is more urgent than those people.
Seek and listen to wise counsel. Crises are not new and will always return. The positive to that truth is there are a lot of people that have been through a crisis and seen what works and what doesn’t.
Communicate with your employees and customers. Tell them what you’re doing, how you can serve them at this moment, and your plan for moving through the crisis. This means shifting from marketing to crisis communications.
Carefully survey what is changing. What are the short-term changes? What are long-term fundamental changes? What changes will change your business?
Look for opportunities that will emerge. Skating to where the puck will be. We’re constantly surveying the market, our clients, and how everything is changing to ensure we are positioned for the future, new normal.
Read more about this: https://billrice.com/business-
Article by Bill Rice, Kaleidico
Flat Rock, Mi.